Graphic Content | Cooper Union’s New Logo

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via The New York Times, new logo for acclaimed institution, The Cooper Union by Doyle Partners

"Doyle tapped into his own imagination, assisted by digital software that enabled him to make a curiously fluid object out of the letters C and U. The result is an animated logo that begins with a typographic reference point and, using layers of primary, transparent color, morphs into an abstract form — a three-dimensional box, with open and closed sides, that looks a lot like a box kite and floats above the words “The Cooper Union – 150 Years.” The box is free of gravity, symbolizing the imagination and suggesting a large measure of play."