Graphic Content | Cooper Union’s New Logo

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via The New York Times, new logo for acclaimed institution, The Cooper Union by Doyle Partners

excerpt:
"Doyle tapped into his own imagination, assisted by digital software that enabled him to make a curiously fluid object out of the letters C and U. The result is an animated logo that begins with a typographic reference point and, using layers of primary, transparent color, morphs into an abstract form — a three-dimensional box, with open and closed sides, that looks a lot like a box kite and floats above the words “The Cooper Union – 150 Years.” The box is free of gravity, symbolizing the imagination and suggesting a large measure of play."