I recently came across the Seat Ibiza ad on Adverbox, which used an homage to skating as a celebration for their brand’s “25 years of rolling together.”
For a car company trying to speak to young people, does skateboarding still remain relevant as the message of freedom? I see the marketing appeal for sure, but it made me wonder if skateboarding and the subculture has become too mainstream and perhaps cliche. Does it still carry the same resonance of youthful rebellion?
Regardless, I have to say that watching the ad and the corresponding music video, I couldn’t help but feel nostalgic for lazy summers as a teenager. It definitely invoked a longing for those days when there was never a worry about time or plans, just hanging out with friends until the sunset.
The commercial features a nice cover of “Forever Young” by Australian band Youth Group, originally made popular by German/Synthpop group Alphaville. I really enjoyed the song and video, so I thought I would share. Click here to see the spot.