Pinkberry Case Study

Pinkberry creative director Yolanda Santosa recently shared her secret recipe to branding the great small business phenomenon of our time.

Pinkberry is unusual in that the branding is actually defined by the look of the store design, not the other way around. Santosa’s work played upon the colorful transparency of the plastic Philippe Starck chairs and the sleek, space age countertops. The website is extremely minimal, accenting this white yogurt-on-white background, with only the colors of the toppings punctuating the space.

Pinkberry’s story is so legendary, Santosa actually created supergraphics for some of the stores that show its history in visuals. If you have time, check out the Pinkberry case study.

Via Fast Company