The Creativity of Crowds

Forbes recently published an article called The Creativity of Crowds which focuses on the startup CrowdSpring, whose aim is to quote “slash the cost of graphic design work–and democratize a snooty business.”

Their company, allows buyers to run competitions for company logos, websites, t-shirts and the like. For buyers of design, this means bidding out jobs to a number of designers, immediately and at once. For designers, it means most likely undervaluing yourself to have a chance at the job.

Companies like this one feeds the constant battle that graphic designers face, trying to educate both consumers and professionals on the importance of our work. The worth of well thought, strategically crafted and beautifully executed design, is hard to translate into tangible market value.