The Prada Transformer

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Rem Koolhaas, the brilliant, subversive force behind the Office for Metropolitan Architecture, has had a great run with Prada, functioning basically as the fashion label’s court architect. In 2001, there was a clever flagship store in SoHo (video here); then came an outlet in LA, an unrealized headquarters in San Francisco, and the exhibition design for a retrospective of Prada’s history. The next chapter opens next month: The so-called “Prada Transformer”, in Seoul, that is meant to be a shape-shifting cultural pavilion. (Link to full article)

Via Fast Company